Facebook Lead Ads are fantastic for effectively generating leads quickly, but they're not perfect. Their biggest flaw is that it's a pain in the ass to actually get the leads from Facebook. You'd think that you'd get a notification whenever you get a new lead, but that's not the case. You have to use a service like Zapier or LeadSync.me to basically connect the lead with your CRM, your ISA, your buyer's agent, or just a text message notification that you have a new lead.
Some CRM's now have a direct integration to Facebook lead Ads, so if your CRM does, you may not need Zapier, unless you want it to do something more than what your CRM will do. WiseAgent, LionDesk, FollowUpBoss, and others now have direct integrations. So before signing up for Zapier, check with your CRM to see if they have a direct integration w/ Facebook.
Luckily, it's a great system once you get it setup, but it does take a little work to get the system in place. This video...
In this video, we'll walk you though what a custom audience is, how to use them, and how to set them up, and how they can be used in your real estate Facebook Ads to get more leads, and better leads.
Retargeting is one of the most powerful, yet under-utilized strategies for anyone running Facebook Ads, especially real estate agents and loan officers.
Just tell us where to send the goods!